Two years ago, IKEA teamed up with a group of designers, architects, and creatives from five african countries to collaborate around modern urban rituals and the importance they play in the home. the result is the limited-edition collection ÖVERALLT, which has been at the place where it all started — the design indaba festival in cape town. described as fun, inclusive, and expressive, the collection ranges from tableware and seating to textiles. the content reflects the diverse backgrounds of the participating creatives, who were paired with IKEA designers to create the collection.
"It goes without saying that it’s inspiring to come together from across the globe to create innovative solutions. but that’s not all. this collaboration opens up new avenues for everyone involved, and it creates a new voice for our continent,’ says laduma ngxokolo, a south african fashion designer who, together with IKEA’s mikael axelsson, designed a rug that’s just as much of an art piece. ‘it’s inspired by where I come from, and by the journeys I’ve made. I hope it will bring comfort and pride to people.
With ÖVERALLT, we want to encourage and trigger people to come together and eat, share stories, be creative and spend time with one another,’ says james futcher, creative leader at IKEA. ‘and, thanks to the merging of creatives and all the good discussions we’ve had along the way, each design has a way of supporting that. ÖVERALLT is like a palette of socializing tools.’
The collection will be available in all IKEA markets in may 2019.
rocking chair and footstool designed by bibi seck and mikael axelsson cushion designed byhend riad, mariam hazem, and hanna dalrot
bench designed by bethan rayner, naeem biviji, and mikael axelsson
walls shelves designed by issa diabaté and kevin gouriou
collection name: ÖVERALLT designers: issa diabaté (ivory coast), hend riad and mariam hazem (egypt), laduma ngxokolo (south africa), bethan rayner and naeem biviji (kenya), sindiso khumalo (south africa), renee rossouw (south africa), bibi seck (senegal), selly raby kane (senegal) IKEA inhouse: kevin gouriou (france), iina vuorivirta (finland), hanna dalrot (sweden), johanna jelenik (sweden), mikael axelsson (sweden) creative leader: james futcher
Article from designboom.com